Founder at AdAI - showing how SMBs automate towards greater profit.
Financial Visibility
+2
Oct 17, 2026
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5 min read
The delivery note said five packs of birch ply. Four came off the lorry. The foreman signed for five, and accounts paid for five.
Compliance
Oct 10, 2026
Green meant somebody typed a date on the day the course finished. The inspector was asking about the day she visited.
Sep 19, 2026
4 min read
A missing £180 part starts an investigation. A missing £180 hour starts nothing at all. Both are stock and only one gets counted.
Field Services
Sep 12, 2026
Nine rules govern when a job can happen. One of them is in a database. The other eight are in a notes field and a supervisor's memory.
Sep 5, 2026
Every fact needed to get it right first time was already recorded. Nothing brought them together at the moment they would have mattered.
Pillar
Aug 29, 2026
Given a mandatory field and six options, a reasonable person selects the most defensible one. Every number built on top of it inherits the guess.
SaaS
Aug 25, 2026
Work handed to three people with real intentions and no deadline does not get done late. It gets done whenever somebody feels awkward enough to chase it.
Aug 18, 2026
You have a process for checking every invoice you pay. You have no process at all for checking every payment you receive.
Lead Generation
Aug 8, 2026
6 min read
Your price was competitive. Your quality was better. Your quote arrived a week after the decision had already taken shape.
Scaling
+3
Aug 1, 2026
Before it was a crisis, it was a line item in a spreadsheet that someone meant to get to.
Jul 25, 2026
Three people. Two hours. Fortnightly. To discuss a problem a $200/month agent would eliminate. Nobody's compared the numbers.
AI Paralysis
Jul 18, 2026
By the time you see the number, the decisions that produced it are 45 days old. The proteins are in the bin. The money is spent. The report is an autopsy.
+1
Jul 11, 2026
Until someone drives it to the office. Today, Monday, or whenever the folder surfaces from behind the seat.
Scheduling and Recall
Jul 4, 2026
No dramatic loss. Just 16% of the book quietly not renewing while five people intended to call and didn't quite get to it.
Jun 27, 2026
Every working agent we've designed shares five characteristics. Every failed implementation we've studied was missing at least one.
Jun 19, 2026
The board agreed in January. The committee was formed in March. The vendor shortlist was compiled in June. Nothing has been built. It's November.
Jun 13, 2026
Knowing which one your task needs is the difference between a useful agent and an expensive disappointment.
Jun 6, 2026
Salary reviews. Culture surveys. Better perks. The retention problem was a spreadsheet checked three times in 90 days.
May 30, 2026
Clients who churn show a pattern of decline for months before they leave. The signal is in your systems. Nobody aggregates it.
May 21, 2026
7 min read
A third of your team's time goes to work nobody named and nobody tracks. It's the most expensive line item you've never seen.
May 14, 2026
Your monthly numbers look precise. Three decimal places. Colour-coded charts. Built on data someone last updated two weeks ago.
May 11, 2026
The task is too complex for anyone else and too infrequent for a new hire. So your most capable person does it. Every time.
May 4, 2026
Every failed AI project has the same post-mortem. "The technology wasn't right for us." It was. The target wasn't.
Apr 27, 2026
I noticed your company is growing fast." They get that 14 times a week. Here's what actually gets replies.
Apr 20, 2026
That's not a compliment. That's a confession. Your most capable person is your most dangerous dependency.
...because too much AI rots your brain
