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Steve Pritchard
Steve Pritchard

Founder at AdAI - showing how SMBs automate towards greater profit.

Field Services

+2

Nobody Wrote the Rules Down

Sep 12, 2026

•

4 min read

Nobody Wrote the Rules Down

Nine rules govern when a job can happen. One of them is in a database. The other eight are in a notes field and a supervisor's memory.

Steve Pritchard
Steve Pritchard

Field Services

+2

You Did That Job Twice

Sep 5, 2026

•

4 min read

You Did That Job Twice

Every fact needed to get it right first time was already recorded. Nothing brought them together at the moment they would have mattered.

Steve Pritchard
Steve Pritchard

Pillar

+2

The Field Was Mandatory. The Answer Was a Guess.

Aug 29, 2026

•

4 min read

The Field Was Mandatory. The Answer Was a Guess.

Given a mandatory field and six options, a reasonable person selects the most defensible one. Every number built on top of it inherits the guess.

Steve Pritchard
Steve Pritchard

SaaS

+2

Assigned to Everyone. Owned by No One.

Aug 25, 2026

•

5 min read

Assigned to Everyone. Owned by No One.

Work handed to three people with real intentions and no deadline does not get done late. It gets done whenever somebody feels awkward enough to chase it.

Steve Pritchard
Steve Pritchard

Financial Visibility

+2

Nobody Checks the Money Coming In

Aug 18, 2026

•

5 min read

Nobody Checks the Money Coming In

You have a process for checking every invoice you pay. You have no process at all for checking every payment you receive.

Steve Pritchard
Steve Pritchard

Lead Generation

The Job You Lost Because You Were Third

Aug 8, 2026

•

6 min read

The Job You Lost Because You Were Third

Your price was competitive. Your quality was better. Your quote arrived a week after the decision had already taken shape.

Steve Pritchard
Steve Pritchard

Scaling

+3

Every Emergency Was a Scheduled Task Once.

Aug 1, 2026

•

6 min read

Every Emergency Was a Scheduled Task Once.

Before it was a crisis, it was a line item in a spreadsheet that someone meant to get to.

Steve Pritchard
Steve Pritchard

Scaling

+3

The Meeting Costs More Than the Fix

Jul 25, 2026

•

6 min read

The Meeting Costs More Than the Fix

Three people. Two hours. Fortnightly. To discuss a problem a $200/month agent would eliminate. Nobody's compared the numbers.

Steve Pritchard
Steve Pritchard

AI Paralysis

+2

The Report That Arrives Too Late

Jul 18, 2026

•

6 min read

The Report That Arrives Too Late

By the time you see the number, the decisions that produced it are 45 days old. The proteins are in the bin. The money is spent. The report is an autopsy.

Steve Pritchard
Steve Pritchard

Pillar

+1

Everything That Happens in the Van Stays in the Van

Jul 11, 2026

•

6 min read

Everything That Happens in the Van Stays in the Van

Until someone drives it to the office. Today, Monday, or whenever the folder surfaces from behind the seat.

Steve Pritchard
Steve Pritchard

Scheduling and Recall

+1

Renewal Revenue Leaks Slowly

Jul 4, 2026

•

6 min read

Renewal Revenue Leaks Slowly

No dramatic loss. Just 16% of the book quietly not renewing while five people intended to call and didn't quite get to it.

Steve Pritchard
Steve Pritchard

Financial Visibility

+1

45 Designs. One Pattern.

Jun 27, 2026

•

6 min read

45 Designs. One Pattern.

Every working agent we've designed shares five characteristics. Every failed implementation we've studied was missing at least one.

Steve Pritchard
Steve Pritchard

Pillar

+1

Eighteen Months of "We Should Use AI"

Jun 19, 2026

•

6 min read

Eighteen Months of "We Should Use AI"

The board agreed in January. The committee was formed in March. The vendor shortlist was compiled in June. Nothing has been built. It's November.

Steve Pritchard
Steve Pritchard

Pillar

+1

AI Is Brilliant at Reading. Terrible at Caring.

Jun 13, 2026

•

6 min read

AI Is Brilliant at Reading. Terrible at Caring.

Knowing which one your task needs is the difference between a useful agent and an expensive disappointment.

Steve Pritchard
Steve Pritchard

Compliance

+1

They Fixed the Wrong Thing for Two Years

Jun 6, 2026

•

6 min read

They Fixed the Wrong Thing for Two Years

Salary reviews. Culture surveys. Better perks. The retention problem was a spreadsheet checked three times in 90 days.

Steve Pritchard
Steve Pritchard

Pillar

+1

The 4.2-Month Warning Nobody Reads

May 30, 2026

•

6 min read

The 4.2-Month Warning Nobody Reads

Clients who churn show a pattern of decline for months before they leave. The signal is in your systems. Nobody aggregates it.

Steve Pritchard
Steve Pritchard

Financial Visibility

+1

The Invisible 30%

May 21, 2026

•

7 min read

The Invisible 30%

A third of your team's time goes to work nobody named and nobody tracks. It's the most expensive line item you've never seen.

Steve Pritchard
Steve Pritchard

Financial Visibility

+1

Confident Reports. Stale Data.

May 14, 2026

•

6 min read

Confident Reports. Stale Data.

Your monthly numbers look precise. Three decimal places. Colour-coded charts. Built on data someone last updated two weeks ago.

Steve Pritchard
Steve Pritchard

Pillar

+1

Your Best Person Is Doing Your Worst Work

May 11, 2026

•

7 min read

Your Best Person Is Doing Your Worst Work

The task is too complex for anyone else and too infrequent for a new hire. So your most capable person does it. Every time.

Steve Pritchard
Steve Pritchard

Compliance

+1

It Wasn't the AI. It Was the Aim.

May 4, 2026

•

6 min read

It Wasn't the AI. It Was the Aim.

Every failed AI project has the same post-mortem. "The technology wasn't right for us." It was. The target wasn't.

Steve Pritchard
Steve Pritchard

Lead Generation

+1

Your Prospects Can Smell a Template

Apr 27, 2026

•

6 min read

Your Prospects Can Smell a Template

I noticed your company is growing fast." They get that 14 times a week. Here's what actually gets replies.

Steve Pritchard
Steve Pritchard

Financial Visibility

+1

"I Don't Know What We'd Do Without Her"

Apr 20, 2026

•

6 min read

"I Don't Know What We'd Do Without Her"

That's not a compliment. That's a confession. Your most capable person is your most dangerous dependency.

Steve Pritchard
Steve Pritchard

Pillar

+1

Your System Isn't What You Think It Is

Apr 13, 2026

•

11 min read

Your System Isn't What You Think It Is

Your tools hold data. They don't act on it. That gap is the work your team is doing - invisibly and expensively.

Steve Pritchard
Steve Pritchard

Pillar

+1

What Leaves When They Leave?

Apr 6, 2026

•

11 min read

What Leaves When They Leave?

Every business has one person holding a critical process together. Nobody plans for the day they stop.

Steve Pritchard
Steve Pritchard

Financial Visibility

+1

You Grew. Your Systems Didn't.

Mar 30, 2026

•

10 min read

You Grew. Your Systems Didn't.

Every new client, building, or hire added revenue. It also added complexity your processes weren't designed to handle.

Steve Pritchard
Steve Pritchard
Load more

Brain Rot

...because too much AI rots your brain

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