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AI Hype - Filtered.
Actionable AI for Stretched Marketing Teams

AdAI is an independent research and analysis publication for marketing leaders and their SMB teams who care about one thing: results. In a world saturated with AI hype and generic headlines, we provide a clear, actionable signal. Our mission is to bridge the gap between artificial intelligence theory and real-world marketing application. We don't cover every new AI tool; we cover the ones that work. We don't report on every trend; we analyze the strategies that are actively generating ROI right now.

Our Methodology: The AdAI Filtration Process

Every insight we publish is the product of a rigorous, team-based filtration process designed to separate the impactful from the irrelevant. Our content is not the opinion of a single individual, but the collective finding of our editorial team, which includes veteran media buyers, content creators, data analysts, and campaign strategists - all with access to data from over $200m in ad spend across hundreds of campaigns. We know what works at scale, and we know how to adapt it for leaner, AI-enhanced marketing teams.

  1. Curation & Research: Our team constantly scans hundreds of sources—from platform updates and research reports to underground forums—to identify emerging tools and tactics.

  2. Hands-On Testing: We move beyond press releases. Promising strategies and tools are subjected to hands-on testing in real-world campaign environments to validate their effectiveness.

  3. Collective Analysis: The data from our testing is analyzed and debated by our full editorial team. An insight is only published if it passes our ultimate test: "Will this help a marketing team save 10+ hours a week, scale a new channel, or drive measurable growth that gets the CEO's attention?”

What Makes AdAI Essential?

Institutional Rigor, Not Personal Opinion

AdAI is not one person's blog. Every insight is the product of our multi-stage filtration process: team-based research, hands-on testing in real campaign environments, and collective analysis by veteran media buyers and strategists. You're getting the consensus of experts, not the hot take of an individual.

Zero Fluff, 100% Implementation

We don't waste your time explaining what ChatGPT is or covering generic AI news. Every piece of content passes our "So What?" test: it either saves you time, makes you money, or gives you a competitive edge. If it doesn't, we don't publish it.

Built for Modern Marketing Teams

This isn't a general marketing newsletter with an AI section. AdAI is focused on building a complete AI-powered marketing engine. We cover the entire process: from using AI to generate high-ranking SEO content and scaling your social media, to optimizing your paid campaigns and automating your reporting.

This institutional approach ensures that every edition of AdAI delivers objective, data-driven, and battle-tested strategies you can implement immediately.

We believe that what is written is more important than who writes it. Our authority comes not from individual bylines, but from the strength of our process and the quality of our ideas.

Welcome to AdAI.

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1️⃣ Enter your email above2️⃣ Complete a quick 20-second survey (helps us personalize your experience)3️⃣ Check your inbox for your welcome email with instant access to all resources

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SMB Marketing in an AI World - hacks, news, tools, thoughts, and how to implement them. Your weekly competitive edge.

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