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Scaling

+2

Eighteen Months of "We Should Use AI"

Jun 19, 2026

•

6 min read

Eighteen Months of "We Should Use AI"

The board agreed in January. The committee was formed in March. The vendor shortlist was compiled in June. Nothing has been built. It's November.

Steve Pritchard
Steve Pritchard

Blueprint

94 Years of Experience. Zero Documentation.

Jun 19, 2026

•

9 min read

94 Years of Experience. Zero Documentation.

Three founding partners. Two senior engineers. Five retirements within five years. A Birmingham consultancy's most valuable asset walks out the door at 5pm every day.

AdAI Ed. Team
AdAI Ed. Team

Scaling

+2

AI Is Brilliant at Reading. Terrible at Caring.

Jun 13, 2026

•

6 min read

AI Is Brilliant at Reading. Terrible at Caring.

Knowing which one your task needs is the difference between a useful agent and an expensive disappointment.

Steve Pritchard
Steve Pritchard

Blueprint

She Finds Out When It Hits Trustpilot

Jun 13, 2026

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9 min read

She Finds Out When It Hits Trustpilot

By then the damage is done. A Glasgow CS manager's sentiment system was a weekly meeting where four agents reported from memory.

AdAI Ed. Team
AdAI Ed. Team

AI Paralysis

+1

They Fixed the Wrong Thing for Two Years

Jun 6, 2026

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6 min read

They Fixed the Wrong Thing for Two Years

Salary reviews. Culture surveys. Better perks. The retention problem was a spreadsheet checked three times in 90 days.

Steve Pritchard
Steve Pritchard

Blueprint

31% of New Hires Left Within 12 Months

Jun 6, 2026

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6 min read

31% of New Hires Left Within 12 Months

Exit interviews said "I didn't feel set up properly." The onboarding spreadsheet disagreed. The spreadsheet was wrong.

AdAI Ed. Team
AdAI Ed. Team

Blueprint

Why the f*^x didn't someone see this?

May 30, 2026

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7 min read

Why the f*^x didn't someone see this?

The average churned client had been declining for four months. The commercial team spotted 7 of 25. The other 18 left without warning.

AdAI Ed. Team
AdAI Ed. Team

Cost of Manual

The 4.2-Month Warning Nobody Reads

May 30, 2026

•

6 min read

The 4.2-Month Warning Nobody Reads

Clients who churn show a pattern of decline for months before they leave. The signal is in your systems. Nobody aggregates it.

Steve Pritchard
Steve Pritchard

AI Paralysis

+1

The Invisible 30%

May 21, 2026

•

7 min read

The Invisible 30%

A third of your team's time goes to work nobody named and nobody tracks. It's the most expensive line item you've never seen.

Steve Pritchard
Steve Pritchard
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