Hello, underappreciated marketers!
This week, we're diving into why your attribution model is already obsolete (and what replaces it), dissecting OpenAI's emotional gambit that's schooling tech companies on human connection, revealing how buyer-side AI agents are about to redirect 40% of your traffic, and exposing the meeting tax that's quietly draining 8 hours a week from your creative output.
Sounds like fun doesn’t it?! No?
Well, all those saved hours you can now use to think…yes, think…will make it all worthwhile.
Editor’s Asset
The "Middle Manager Extinction" Myth
AI won't eliminate marketing managers—it amplifies them.
Here's why judgment, context, and taste become more valuable as automation scales, not less.
Top 5
AI Slop Stop - 5 Quality Standards That Prevent Crap
Your team ran ChatGPT. The draft came back in 90 seconds. The problem? It reads like ChatGPT wrote it. Here are 5 quality standards that prevent AI slop before it ships.
Best of the Web
(you wouldn’t believe the crap we have to sift through)
The Stuff That Marketing Teams Actually Need to Know
Tool Spotlight
Riverside — The All-in-One Recording + Repurposing Studio
Why marketing teams are ditching Zoom plus separate editing tools for Riverside's unified workflow. Record, edit, clip, transcribe, and repurpose—all in one place.
Harry’s Hacks
The AI Budget Conversation
Your CFO wants ROI you can't prove yet. Here's how to pitch AI spend in language finance actually approves—from cost avoidance to productivity multipliers.
Agent Intel
Buyer-Side AI Agents Will Redirect 40% of Your Traffic
ChatGPT, Perplexity, and Gemini aren't just answering questions—they're selecting providers. What marketing teams must do this week before discovery shifts permanently.
This Week’s Prompt
The Q1 Marketing Plan Generator
A 4-step prompt chain that turns scattered ideas into a leadership-ready marketing plan in under 45 minutes.
…because too much AI rots your brain:
The Shark That Survived 50 Years of Bad PR
Your odds of being killed by lightning? 1 in 79,746. By a shark? 1 in 4,332,817. Jaws turned sharks into villains. Here's the comeback story.
The Alpha Leak
This Week's Insider Intel
Two critical insights that separate high-performing marketing teams from the pack: the attribution framework that's replacing broken models, and the meeting math that's stealing your creative time.
The Attribution Death Spiral (And the 3 Teams That Escaped It)
Marketing teams that can't prove ROI don't last. Here's the confidence framework replacing attribution models that broke in 2024.
AI Creative Fatigue Problem?
Your team isn't understaffed. It's over-met. Here's the math on how meetings steal 8 hours a week, and how to cut them without losing alignment.
The Ad Breakdown
OpenAI's ChatGPT Campaign Proves AI Companies Still Need Human Emotion
OpenAI skipped sci-fi spectacle for cinematic warmth. The "everyday magic" campaign is a masterclass in emotional positioning. Here's what it means for your next launch.
This Week’s Poll
Which AI shift will impact your marketing strategy most in 2026?
That’s it for this week.
Keep testing, but watch that budget and use our hooks and ROI Calculator Suite - they crush!
The AdAI Ed. Team
P.S.
FEEDBACK?
Applied something learnt on AdAI and seeing success? - let us know and we can discuss guest posts and case studies.
