Thoughts and Comments
Thoughts
Dec 23, 2025
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6 min read
How to build a marketing system that lets a 3-person team outperform a 10-person department.
Dec 9, 2025
7 min read
Google is sacrificing billions in ad revenue to compete with ChatGPT. Here's what that means for your marketing team—and the strategic shift you must make this month.
Dec 1, 2025
5 min read
How performance marketers must adapt as AI agents become the new entry point for consumers—and why product data is the new SEO.
Nov 21, 2025
9 min read
What It Reveals About the Future of AI Creative Strategy
Nov 2, 2025
4 min read
How to Win in the Age of Algorithmic Media
Oct 29, 2025
Why AI Adoption Is No Longer Optional for Performance Marketers
