Happy New Year!
Hope your head’s ok?
This week, we're kicking off 2026 by tackling the AI agent sprawl, exploring the dark side of pet ownership, and revealing a ChatGPT prompt that kills sales objections.
Plus, we've got the scoop on ChatGPT ads and how to automate competitor price tracking.
Let's dive in.
Editor’s Asset
The Algorithm Doesn't Care Who You Are. Finally.
Why the shift from "social graph" to "interest graph" is a massive opportunity for small teams. The social media landscape is changing, and it's good news for small marketing teams.
Top 5
Top 5 Resources for Q1 2026 Marketing Planning
Is Your Q1 Plan Already Doomed? These resources will help SMB marketing teams plan Q1 without overthinking. Get your 2026 marketing plan off to a strong start with these 5 essential resources.
The Knowledge
All you actually need to know this week…
Tool Spotlight
Is Fathom Really Better Than Otter and Fireflies?
Unlimited recordings. Unlimited transcriptions. Actually useful summaries. And a free tier that doesn't feel like a trap. We put Fathom to the test against Otter.ai and Fireflies.ai to see if it's really the best AI meeting assistant on the market.
Harry’s Hacks
Your Competitors Changed Their Pricing. You Slept Through It.
How to automate competitor price tracking with AI. Never get caught off guard by a competitor's pricing change again. This hack shows you how to monitor your competitors' pricing in real-time.
Agent Intel
The AI Agent Sprawl Problem (And Why 2026 Is the Year of Consolidation)
You're paying for too many AI tools. The platforms are coming to fix that—whether you're ready or not. This article explores the growing problem of AI agent sprawl and why 2026 is the year of consolidation.
This Week’s Prompt
The Objection Killer
Turn ChatGPT into an objection-hunting machine that writes copy converting skeptics into buyers. This powerful prompt helps you identify and address customer objections in your copy, turning skepticism into sales.
…because too much AI rots your brain:
Your Pet Would Eat You. But Not Why You Think.
Because too much AI rots your brain... A morbidly fascinating look at what happens when pets get a little too hungry. A perfect, weird break from the world of AI.
The Alpha Leak
ChatGPT Ads Are Coming — And Your Competitors Don't Know Yet
The biggest new advertising channel since Facebook is launching in 2026. Here's what leaked, why it matters for your team, and how to get a first-mover advantage.
The Ad Breakdown
QuickBooks "Outdo It" — How to Sell AI Without Scaring Your Audience
The December 2025 campaign from QuickBooks is a masterclass in selling AI to a skeptical audience. Learn how to apply their strategies to your own campaigns.
This Week’s Poll
What's your #1 AI priority for Q1 2026?
That’s it for this week.
Keep testing, but watch that budget and use our hooks and ROI Calculator Suite - they crush!
The AdAI Ed. Team
P.S.
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