Competitor research is a time sink.
You need to know what your competitors are doing—their pricing, their messaging, their new features—but manually checking 10 websites, taking screenshots, and compiling notes eats 3-4 hours of your week.
Hours you don't have. So you skip it. And then you find out three months later that your main competitor dropped their prices 20% and you've been losing deals without knowing why.
The Hack
Use ChatGPT's Operator (or any AI browser agent) to do your competitor research while you sleep.
Give it a list of competitor URLs and specific questions. Wake up to a compiled report. Zero hours of your time.
Exactly How To Do It
Step 1: List Your Competitors (5 minutes)
Write down 5-10 competitor websites. Include:
Homepage URLs
Pricing page URLs
Feature/product page URLs
Blog URLs
Step 2: Create Your Research Brief (10 minutes)
Open ChatGPT with Operator enabled. Give it this prompt:
"Visit each of these websites and compile a report: [Paste your URLs]For each competitor, find:
•Current pricing tiers and prices
•Any new features announced in the last 30 days
•Their main headline/value proposition on the homepage
•Any promotions or discounts currently running
Format as a comparison table."
Step 3: Let It Run
The AI agent browses each site, extracts the information, and compiles it. Takes 15-30 minutes of AI time. Zero minutes of yours.
Step 4: Review and Act (15 minutes)
Review the report. Flag anything that needs a response—a competitor dropped prices, launched a feature, or changed their positioning.
What Your Team Will Get
Save 3-4 Hours Per Week: Automate the grunt work
Never Miss a Change: Run weekly and catch everything
Better Decisions: Act on current intel, not outdated assumptions
Real Example
A marketing manager at a SaaS startup was spending 4 hours every Monday checking 8 competitor websites. After setting up an AI browser agent, she gets a compiled report by 8am—formatted and ready. Total review time: 15 minutes instead of 4 hours.
Variations
Social Media Monitoring: Give the agent competitor LinkedIn/Twitter URLs. Ask it to summarize their last 10 posts.
Content Gap Analysis: Have it visit competitor blogs and list their last 20 article titles. Compare against your calendar.
Hiring Intel: Monitor competitor career pages to see what roles they're hiring—signals their strategic priorities.
by GH
for the AdAI Ed. Team
