It is a major mistake to theorize before one has data. This week, we have curated five essential resources that will provide you with the data and insights you need to make informed decisions in the ever-changing world of AI-powered performance marketing.
1. Meta Unveils AI-Powered Enhancements for Lead Generation Ads - Platform Update
Meta has rolled out significant updates to its lead generation ad products, including the global launch of Advantage+ leads campaigns, which have demonstrated a 14% lower cost per lead. The new features also incorporate AI-powered lead nurturing, SMS/email verification to combat spam, and improved CRM integrations, providing performance marketers with powerful tools to enhance lead quality and campaign efficiency.
Source: Social Media Today (October 30, 2025) Read the full announcement →
2. Google Launches "Pomelli," an AI Tool for Automated Ad Creative - Tool Launch
Google has introduced Pomelli, a new AI-driven tool designed to help businesses, particularly SMBs, automate the creation of marketing assets. By analyzing a brand's website, Pomelli generates a "Business DNA" profile to produce on-brand campaign ideas and platform-specific creative, streamlining the content production process for performance marketers.
Source: Social Media Today (October 28, 2025) Read the full article →
3. Reddit Enters the AI Ad Race with New Automated Campaign Tool - Platform Update
Reddit is developing its own end-to-end automated AI campaign tool, currently in alpha testing with a select group of performance advertisers. This move positions Reddit to compete with other major platforms by offering AI-driven solutions for campaign optimization, automated bidding, and targeting, aimed at simplifying ad management and improving outcomes for SMBs.
Source: Digiday (October 30, 2025) Read the full article →
4. WPP Launches Open Pro, an AI Platform for Independent Campaign Management - Industry News
WPP has launched WPP Open Pro, an AI-powered marketing platform that enables brands of all sizes to independently plan, create, and execute campaigns. The platform provides access to WPP's data and insights for strategy, AI-driven content generation, and direct publishing capabilities, offering a comprehensive solution for performance marketers seeking to scale their advertising efforts.
Source: Adobo Magazine (October 30, 2025) Read the full article →
5. Meta's Andromeda Engine Reshapes Ad Delivery with a Focus on Creative - Platform Update
Meta's next-generation AI ad-retrieval engine, Andromeda, has completed its global rollout, fundamentally shifting ad delivery to prioritize creative over manual targeting. The system uses deep machine learning to match ads with users based on creative resonance, meaning performance marketers must now focus on developing diverse creative libraries and simplifying campaign structures to achieve scale and efficiency.
Source: ClickGuard Blog (October 31, 2025) Read the full article →
