Marketing teams at 63% of companies now face heightened scrutiny from CFOs on every dollar spent. At the same time, only 10% of marketing experiments produce statistically significant results.
Those two facts shouldn't coexist. But they do.
Here's what's actually happening. While leaders demand hockey-stick growth curves, they've created cultures where testing anything new feels career-limiting. Your team stops experimenting. They optimize the same tired playbook. Growth stagnates. Then leadership blames marketing for not innovating.
The data tells a different story than most boardrooms want to hear.
What you're about to get:
The "experiment failure rate" that actually predicts high-performing teams
A 3-scenario framework CFOs actually understand (that buys you room to test)
The internal dashboard that reframes "failed tests" as strategic learning
A 15-minute stakeholder conversation template for resetting expectations
Marketing teams that embrace smart failure outperform perfectionist cultures by 5X.
