Listen, our team talks to performance marketers every single day, and we hear the same story over and over: you're bleeding money on irrelevant search queries. You know it, we know it, and Google knows it. Manually digging through search query reports is a soul-crushing, time-sucking vortex that eats up 3-5 hours of your week. And let's be honest, half the time you skip it because you're buried in other work. The result? Your ad spend gets torched on clicks that will never, ever convert.

We're going to put an end to that right now. Our team has tested a Google Ads script that completely automates your negative keyword mining. This isn't some vague suggestion; it's a specific, copy-pasteable solution that runs on autopilot. It analyzes your search query reports, identifies the money-wasting terms based on your own performance targets, and adds them as negative keywords to the right ad groups. It's a set-it-and-forget-it system that works 24/7 to protect your ad spend.

Step 1: Get the script. We recommend the PPCnerd Negative Keyword Miner for Search script. It's a pro-level tool that's worth every penny. You can find it at ppcnerd.com. (Note: We are not affiliated, we just like tools that work).

Step 2: In your Google Ads account, go to "Tools & Settings" > "Bulk Actions" > "Scripts". Click the "+" icon to create a new script.

Step 3: Give your script a name, like "Auto-Negative Keyword Miner". Paste the script code into the editor.

Step 4: Configure the script settings. This is where you tell the script your rules. Set your target CPC, conversion goals (CPA, ROAS, or conversion volume), and the email address where you want to receive the summary reports.

Step 5: Authorize the script to make changes to your account. You'll only need to do this once.

Step 6: Set the schedule. We recommend running this script weekly to stay on top of new search queries. Set it to run every Monday morning, and you'll start your week with a cleaner, more efficient account.

Save 3-5 hours per week on manual search query review. That's 16 hours a month you can spend on actual strategy work instead of data entry.

Reduce wasted ad spend by 10-20% by blocking non-converting queries faster. Most marketers are hemorrhaging money on irrelevant clicks because they can't keep up with the volume of search queries.

Catch bad queries within 7 days instead of weeks or months. The script runs automatically, so you're not relying on your memory or your to-do list to protect your budget.

Never forget to review search terms again - this is fully automated. The script sends you an email summary every time it runs, so you stay informed without lifting a finger.

Our team tested this with a client managing $50k/month in Google Ads spend. Before the script, they were spending 4 hours a week on search query reports and still missing a ton of bad terms. After setting up the script, it now runs automatically every Monday and catches 20-30 new negative keywords weekly. The result? They reduced their wasted ad spend by $6,500 in the first month (a 13% improvement) and saved 16 hours of manual work.

For Microsoft Ads: You can adapt this script for the Microsoft Ads API. It requires a bit more technical know-how, but the principle is the same.

For Meta Ads: While you can't use scripts in the same way, you can set up automated rules in Ads Manager to exclude low-performing placements or create custom audiences to exclude based on engagement data.

by GH
for the AdAI Ed. Team