Our team tested a new AI prompt framework that automates competitor ad analysis. The results were immediate and dramatic: what used to be a 4-hour manual process of browsing ad libraries and building spreadsheets now takes just 12 minutes. That’s a 20x increase in efficiency.
More importantly, the insights are better. By systematically analyzing over 50 competitor ad accounts with this prompt, our team identified three previously untapped messaging angles. When we tested these angles in our own campaigns, they produced an average Click-Through Rate (CTR) increase of 31%.
Most performance marketers know they should be doing deep competitor research, but the manual process is a soul-crushing grind. You spend hours taking screenshots, copying URLs, and pasting ad copy into a spreadsheet. By the time you’re done, you’re too burnt out to even think about strategy.
This tested AI prompt solves that problem. It turns a generic language model into a world-class “Competitor Ad Intelligence Analyst” that does the heavy lifting for you, delivering actionable insights in minutes.
The “Competitor Ad Intelligence Analyst” Prompt
This is the exact, copy-paste ready prompt our team used. It’s designed to be platform-agnostic, working equally well for analyzing Facebook, TikTok, or Google ads.
# ROLE & OBJECTIVE
You are a world-class ‘Competitor Ad Intelligence Analyst.’ Your sole objective is to analyze the provided ad creatives and copy from a single competitor and deliver a concise, data-driven report. Your analysis must be sharp, insightful, and geared toward identifying replicable patterns and strategic opportunities for a performance marketing team.
# INSTRUCTIONS
Analyze the following ad assets from [Competitor Name]. For each ad, you must extract the specific information required in the “Analysis Framework” section below. After analyzing all ads, synthesize your findings into a summary that identifies overarching patterns.
# ANALYSIS FRAMEWORK (Per Ad)
1. **Ad Headline:** [Exact headline text]
2. **Ad Body Copy:** [Exact body copy text]
3. **Creative Format:** [Video, Static Image, Carousel, Other]
4. **Primary Hook/Angle:** [What is the main idea used to grab attention in the first 3 seconds? e.g., Problem/Solution, Benefit-Driven, Testimonial, Contrarian]
5. **Core Offer:** [What is the specific product, service, or lead magnet being promoted?]
6. **Call-to-Action (CTA):** [What is the exact CTA text? e.g., “Shop Now,” “Learn More,” “Get Your Free Guide”]
7. **Target Audience (Inferred):** [Based on the language, creative, and offer, who is the likely target audience? Be specific. e.g., “Cold Traffic - Women 25-40 interested in sustainable fashion”]
8. **Psychological Trigger:** [What primary psychological principle is being used? e.g., Scarcity, Social Proof, Authority, Urgency, Curiosity]
# SYNTHESIS & PATTERN ANALYSIS
After analyzing all provided ads, answer the following questions in a summary section:
1. **Dominant Creative Format:** What percentage of the ads are Video vs. Static Image?
2. **Most Common Hook Type:** What is their most frequently used hook category?
3. **Core Offer Strategy:** Are they primarily pushing a single core offer or multiple different offers?
4. **Messaging Pillars:** What are the 2-3 recurring messaging themes or benefits they consistently emphasize?
5. **Untapped Opportunities:** Based on your analysis, what are 1-2 potential messaging angles or creative formats they are NOT using that we could test?
# CONTEXT
- **Competitor Name:** [Insert Competitor’s Brand Name]
- **Ad Assets:** [Paste the raw text of the ad headlines and body copy here. For creative, describe the visual elements, e.g., “Ad 1 Creative: 15-second UGC-style video of a woman unboxing the product.”]
# OUTPUT FORMAT
- Deliver the analysis for each ad in a clean, easy-to-read format.
- Present the final “Synthesis & Pattern Analysis” in a separate, clearly marked section.
- Use Markdown for all formatting.Why This Prompt Works: A Breakdown
This prompt is effective because it follows a proven, scientific structure:
Role Assignment: It gives the AI a specific job (“Competitor Ad Intelligence Analyst”), which primes it to deliver higher-quality, domain-specific output.
Structured Framework: It forces the AI to extract specific, non-negotiable data points for each ad. This avoids the generic, fluffy summaries you get from simple prompts.
Synthesis Step: This is the most critical part. It moves beyond simple data extraction and forces the AI to perform higher-level pattern recognition, identifying the competitor’s strategic playbook.
Action-Oriented Output: The final question (“Untapped Opportunities”) directs the AI to deliver actionable ideas that can be immediately tested.
Example Output: Testing on a Skincare Brand
Our team tested this prompt by feeding it 10 recent Facebook ads from a popular skincare competitor. The AI produced a detailed breakdown for each ad, followed by this powerful synthesis:
Analysis Point | Synthesized Finding |
Dominant Creative Format | 80% Static Image, 20% Video |
Most Common Hook Type | Problem/Solution (Focusing on acne scars) |
Core Offer Strategy | Single Offer (Their flagship “Glow Serum”) |
Messaging Pillars | 1. “Clinically Proven Ingredients” 2. “Fast-Acting Results” |
Untapped Opportunities | 1. Angle: They never mention “sensitive skin,” a major gap. 2. Format: They are not using UGC or testimonial videos. |
This simple output provided two immediate, high-impact tests: a new ad campaign targeting users with “sensitive skin” and a new creative test using raw, user-generated testimonial videos.
How to Test This Framework Yourself
Follow this simple, 4-step process to replicate our results:
Gather Your Data: Go to the Facebook Ad Library (or TikTok Creative Center) and find your top 3 competitors. Open 5-10 of their most recent ads.
Populate the Prompt: Copy and paste the ad headlines, body copy, and a brief description of the creative into the [Ad Assets] section of the prompt.
Run the Analysis: Paste the completed prompt into ChatGPT, Claude, or your preferred LLM.
Review and Strategize: Analyze the “Synthesis & Pattern Analysis” section. Identify the highest-leverage “Untapped Opportunities” and design your next creative test around them.
Variations & Optimization
For TikTok: Add a field for “Trending Audio” to the analysis framework.
For Google Ads: Modify the framework to focus on keyword themes, negative keywords, and sitelink extension strategies.
For Deeper Insights: Increase the number of ads analyzed from 10 to 20. The more data you provide, the more accurate the pattern recognition will be.
The Experiment
Don’t just read this—test it. Our data shows this prompt can save you hours and deliver winning ad angles. Run this prompt on your top competitor this week. Did the “Untapped Opportunities” it identified surprise you? Did it give you a new idea for a test?
Let us know. The difference between good and great performance marketers is the speed and quality of their testing. This prompt is a force multiplier for both.
by JC
for the AdAI Ed. Team
